01
TikTok is known for its viral challenges, which often involve users creating videos set to a specific song or sound. Music artists can create their own challenges or participate in existing ones to promote their music and engage with fans.
02
TikTok has a large community of influencers who can help promote music artists. Influencers can create videos featuring the artist’s music or even collaborate with the artist on a video..
03
TikTok’s algorithm is designed to promote content that is engaging and relevant to users. This means that if a music artist’s video performs well, it has the potential to be seen by a large audience, even if the user is not following the artist.
04
TikTok also offers live streaming capabilities, which can be used by music artists to connect with fans in real-time and promote their music.
05
Finally, TikTok offers paid advertising options for businesses and brands, including music artists. This can include sponsored posts or ads that appear in users’ feeds.
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